northwestern michigan college
Branding refresh
Led the development of an insight-based brand redevelopment strategy.
The first implementation of this was our completely reimagined campus viewbook—one of our biggest recruitment tools. The creation of this was the cornerstone of the rollout of the new brand approach that has cascaded throughout all strategic marketing initiatives.
Nexus
Oversaw creative direction, layout, and photography styling for NMC’s feature publication.
Nexus is a multi-award-winning publication highlighting Northwestern Michigan College. Commended for its strong success stories, community engagement, and future-focused learning advancements, shared with a broad audience in a compelling visual presentation.
Marketing & web
Concept and direction lead for development of strategic marketing campaign creative and targeted landing pages. Oversaw redevelopment of website UX on highest trafficked pages.
