Founders Brewing Co.
Barrel-Aged Series Logo
The Barrel-Aged Series logo is the face to the most premium line of Founders beers. From experimental brews to world-renowned favorites like CBS and KBS, this logo is the face that represents those pillars.
Taking inspiration from offset lithographs, Trappist crests, and American folk art - this logo is meant to represent timeless quality and an experimental, avant garde spirit.
Founders Design Tools
Founders Design Tools is a is a Marketing Distribution Platform with the goal of creating a one-stop shop for sales reps, market managers, and distributors to flock to when in need of Founders branded material. In addition to housing all brand standards, packaging images, and support materials, Founders Design Tools also is the hub for the newest thematic campaigns be it promotional, seasonal, or based around an event.
The most powerful asset in Design Tools' arsenal is the ability for users to create custom templates for things such as tap takeovers, beer dinners, etc. This plus the mobile functionality of the site reduces the time to print from weeks to minutes and allows sales reps to work with accounts to create promo items that are tailor-fit to their needs.
At Founders, I was solely responsible for vetting a company to take this task on with us as well as managing the design, UX, front and back-end web, and management of all users and assets on the site. This project has been frequently regarded amongst employees as the biggest boon to the sales department that Founders has ever implemented.
Sales Design
At Founders I was solely responsible for the management and execution of design needs for our 300+ member international sales force. Design requests ranged from custom posters, window clings, and display mockups to billboards, truck wraps, and nationwide chain promotions. Honestly, you name it, I’ve made it.
